Thanks to the Will Write for Food newsletter, I came across the chart above from a July 2014 post on Slate.com titled “Every Food That’s Ever Been Called ‘The New Cupcake’ in One Chart.”
I find it pretty fascinating that for the past 8 years, so many food writers have been calling for “the new cupcake.” From the Slate.com article:
Since the mid-2000s, food journalists and publicists have announced new trends by calling various foods “the new cupcake” literally hundreds of times. What is “the new cupcake” according to all these trend stories? We searched news database Nexis for the phrase “the new cupcake” and tallied every instance of its use in English language publications, whether it was a writer declaring doughnuts “the new cupcakes,” wondering whether frozen yogurt was the “new cupcake,” or quoting someone else asserting that pie was “the new cupcake.”
How about this? What if we stop looking for “the new cupcake” in 2015 and simply recognize new and interesting desserts as they come along? Or acknowledge when a retro dessert makes its way back into the limelight?